Faster time-to-site, less admin tasks

Optimise your content production with workflows

Manage your product range and shoot processes with a central hub, so your team can work more dynamically and efficiently than ever.

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Trusted by fashion brands, retailers and studios

Digital Merchandising

Manage your product range and product requirements such as copy, image types, and video. With robust task management features for market research, product selection and content planning, all information and data are stored in a central hub so it’s easily accessible by your teams.

Sample Management

From ordering from vendors to managing reservations and returns, Lets Flo provides an intuitive interface and real-time tracking for efficient communication, ensuring transparent and traceable transactions. With automated barcode printing and labelling, you can minimise errors and maximise accuracy.


Think resource and budget management, but smarter than ever.

With Lets Flo, you can generate line items for team resourcing and gain a comprehensive view of resource allocation easily. Integration with systems like SAP Fieldglass ensures perfect coordination between Lets Flo and external resource management tools.

With a seamless, centralised hub, you can manage budgets efficiently, prevent overspending, gain real-time visibility into your team’s holiday schedules and much more, so you can allocate resources effectively.



Combine products prior to their studio arrival, complemented by the utilisation of digital style guides. With Lets Flo, you proactively organise and pair items for each shoot, ensuring a cohesive visual narrative.

Our workflows are designed to capture comprehensive "complete-the-look" data, providing valuable insights into potential product combinations that resonate well together, saving you time while letting your brand's DNA shines through.

Shoot Teams

Empower your shoot teams by taking the tedious admin tasks away. With Lets Flo, your teams can utilise the mobile app for styling and outfitting, enhancing on-the-go efficiency for seamless decision-making before or after shoots.

With the ability to complement Capture One seamlessly and automate asset renaming, you can save time in the photography process while ensuring consistency in file naming conventions.

Post-production & Copywriting

With everything stored under one roof and integrations with other software like Capture One, your post-production process is more seamless than ever - your team can manage real-time feedback and approval directly on the platform, avoiding miscommunications and delays.

Every word tells a compelling story. With Lets Flo, you can set centralised copy guidelines, ensuring uniformity in product descriptions and messaging. It also makes it easy for copywriters to compare ‘sibling’ products.

Digital Asset Management (DAM)

Take control of your digital assets. Our DAM holds the key to a comprehensive and searchable database, containing enriched metadata from every step of the shoot process.

With Lets Flo, metadata tagging within the DAM ensures seamless categorisation, retrieval, and utilisation of digital assets across various channels.

Frequently Asked Questions

  • How long does Lets Flo take to introduce?

    Getting Lets Flo up-and-running at your organisation usually takes two to four weeks. This gives us time to scope out your requirements and introduce the platform as part of a phased launch that won’t disrupt your teams.

  • Can I customise Lets Flo?

    We know that no two fashion brands work in the same way. That’s why we always introduce a custom version of our platform for each new client we onboard. This gives the best of both worlds: our clients benefit from our best-practice workflows and keep their existing approach to content production.

  • What does Lets Flo integrate with?

    Lets Flo integrates with your PIM, your DAM, and all the other tools your teams use to create and share content every day. We’ve already built dozens of integrations, but if you need another we’d be happy to get that set up too.

  • Does Lets Flo keep my data secure?

    Absolutely. Your data is stored on ultra-secure AWS servers located in Ireland.

  • How is Lets Flo different from a DAM?

    Our clients connect Lets Flo’s workflows to their Digital Asset Management tool so their content is automatically stored in one place as part of the go-live process. Your DAM is the warehouse where all your content is kept, Lets Flo is the fleet of drivers making sure your content is delivered on time.

  • How is Lets Flo different from a PIM?

    Most of our clients use Lets Flo to make their Product Information Management platform more effective. Lets Flo’s workflows feed your PIM up-to-date product information and create custom digital catalogues that are ready to put in front of your buyers.

  • Is Lets Flo a studio management platform?

    Lets Flo is an end-to-end ecommerce workflow platform. That means Lets Flo manages content workflows from studio production through to post-production and going live on site.

Start optimising your content production to boost productivity