STUDIO & CONTENT PRODUCTION

Speed up your studio with automated workflows

Plan and track photo shoots with ease. Our tools help you schedule, manage teams, and ensure quality - giving you more time to focus on creating amasing content.

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Trusted by fashion brands, retailers and studios

Planning & production

Get to market faster with tools that streamline your entire shoot process. Schedule sets, assign teams, and automate call sheets. Track progress in real-time and ensure brand consistency with integrated guidelines and quality controls.

Model management

Organise models by persona to find the perfect fit for every shoot type. Create casting sessions, manage approvals, and align hair and makeup with your creative vision. Track model usage and diversity metrics to ensure inclusive, balanced content.

Styling

Style outfits efficiently, whether planned ahead or created on set. Our mobile app with barcode scanning captures complete-the-look data instantly, freeing your stylists to focus on what they do best – creating standout fashion combinations.

Shoot teams

Speed up your photography workflow by automating the admin. Our desktop app works alongside Capture One to handle image uploads, annotations, and file naming – letting photographers focus on capturing great shots.

Image post-production

Power up image post-production with integrated feedback tools and Photoshop compatibility. Manage revisions directly on the platform to avoid delays and keep everyone aligned.

Video post-production

Keep your favourite video tools – Adobe Premiere, Lucid Link, and Frame IO – while gaining powerful oversight. We connect everything together, tracking edits and making outputs instantly accessible across your business.

How brands use Lets Flo

The impact of Lets Flo on Boden's operations was profound. Content availability saw a remarkable improvement from 46% to 96%. Additionally, more efficient sample management processes led to a 50% reduction in sample orders.
Customer story

Claire Gibbon

Director of Creative Studios Boden

Lets Flo doesn’t compare to any tool we’ve used before: without Lets Flo our process would stay the same and not evolve, so we wouldn’t be able to scale up how much content we shoot, and the quality of our content would decline.
Customer story

Rima Shah

Production Lead Frasers Group

Our product ranges are famous for their details and versatility. For content teams, that means producing lots of variations of content. Lets Flo’s software offers a level of organisation and product categorisation that helps us maintain our reputation.
Customer story

Andrew Stellakis

IT and Operations Director Lyle & Scott

Frequently Asked Questions

Can I customise Lets Flo?

We know that no two fashion brands work in the same way. That’s why we always introduce a custom version of our platform for each new client we onboard. This gives the best of both worlds: our clients benefit from our best-practice workflows and keep their existing approach to content production.
What does Lets Flo integrate with?

Lets Flo integrates with your PIM, your DAM, and all the other tools your teams use to create and share content every day. We’ve already built dozens of integrations, but if you need another we’d be happy to get that set up too.

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Does Lets Flo keep my data secure?

Absolutely. Your data is stored on ultra-secure AWS servers located in Ireland.
How is Lets Flo different from a DAM?

Our clients connect Lets Flo’s workflows to their Digital Asset Management tool so their content is automatically stored in one place as part of the go-live process. Your DAM is the warehouse where all your content is kept, Lets Flo is the fleet of drivers making sure your content is delivered on time.
How is Lets Flo different from a PIM?

Most of our clients use Lets Flo to make their Product Information Management platform more effective. Lets Flo’s workflows feed your PIM up-to-date product information and create custom digital catalogues that are ready to put in front of your buyers.
Is Lets Flo a studio management platform?

Lets Flo is an end-to-end ecommerce workflow platform. That means Lets Flo manages content workflows from studio production through to post-production and going live on site.