Faster time-to-site, less admin tasks

Optimise your content production with workflows

Manage your scheduling and shoot processes with a central hub, so your team can work more dynamically and efficiently than ever.

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Trusted by fashion brands, retailers and studios

Planning & Production

Streamline your production process and improve time-to-market with our efficient workflow. With innovative planning tools, easily schedule set availability, assign shoot teams and models, and automate call sheets. Monitor KPIs and track shoot progress in real-time, swiftly manage re-edit requests, and ensure adherence to shooting guidelines. Incorporate quality control checks to maintain high standards.

Model and Stylist on set at Photo shoot

Model Management

Lets Flo allows you to organise your Model Roster into distinct Personas, enhancing your selection process for E-commerce, Lifestyle or Campaign shoots. Effortlessly create approval-based Casting sessions. Manage Hair and Makeup references to align with Art Direction expectations at the QC stage.

Additionally, gain insights into model usage frequency and diversity distribution over time, ensuring informed decision-making and promoting inclusivity in your content.

Styling

Styling

Our workflows are designed to streamline the Outfitting process to provide merchants with comprehensive "complete-the-look" data. Whether your teams pre-style outfits ahead of time or style on set Lets Flo has it covered. The mobile app streamlines styling and outfitting tasks and its barcode scanning and image capture feature minimises manual input. Bring the energy and creativity back to the process while letting your business’s fashion DNA shine through.

Shoot Teams

Boost your shoot teams' efficiency by eliminating mundane administrative duties, accelerating the photography process and maintaining consistency.

Photographers can complement the familiar interface of Capture One with the companion Lets Flo Desktop App. Seamlessly upload capture, annotations and ‘composite’ images into the cloud. Automate asset renaming in line with shoot guidelines.

Image Post-production

With everything stored under one roof and integrations with software solutions like Photoshop, your post-production process is more seamless than ever - your team can manage real-time feedback and approval directly on the platform, avoiding miscommunications and delays.

Video Post-production

We believe in leveraging the best of what's already out there. Stick with your go-to tools like Adobe Premiere for cutting-edge editing, Lucid Link for reliable cloud hosting, and Frame IO for streamlined review and feedback. Lets Flo ties it all together, organising outputs and statuses from your edits and tracking them on a large scale to make everything readily available to the entire business. No need to switch up your workflow; we enhance it, making collaboration and oversight more efficient.

Frequently Asked Questions

  • How long does Lets Flo take to introduce?

    Getting Lets Flo up-and-running at your organisation usually takes two to four weeks. This gives us time to scope out your requirements and introduce the platform as part of a phased launch that won’t disrupt your teams.

  • Can I customise Lets Flo?

    We know that no two fashion brands work in the same way. That’s why we always introduce a custom version of our platform for each new client we onboard. This gives the best of both worlds: our clients benefit from our best-practice workflows and keep their existing approach to content production.

  • What does Lets Flo integrate with?

    Lets Flo integrates with your PIM, your DAM, and all the other tools your teams use to create and share content every day. We’ve already built dozens of integrations, but if you need another we’d be happy to get that set up too.

  • Does Lets Flo keep my data secure?

    Absolutely. Your data is stored on ultra-secure AWS servers located in Ireland.

  • How is Lets Flo different from a DAM?

    Our clients connect Lets Flo’s workflows to their Digital Asset Management tool so their content is automatically stored in one place as part of the go-live process. Your DAM is the warehouse where all your content is kept, Lets Flo is the fleet of drivers making sure your content is delivered on time.

  • How is Lets Flo different from a PIM?

    Most of our clients use Lets Flo to make their Product Information Management platform more effective. Lets Flo’s workflows feed your PIM up-to-date product information and create custom digital catalogues that are ready to put in front of your buyers.

  • Is Lets Flo a studio management platform?

    Lets Flo is an end-to-end ecommerce workflow platform. That means Lets Flo manages content workflows from studio production through to post-production and going live on site.

Start optimising your content production to boost productivity