Styling and Outfitting

About Lets Flo

Leading content production workflow platform

Lets Flo is a leading content production workflow and tracking platform solution for e-commerce, empowering brands, retailers and studios to work smarter by driving improved collaborations, reduced time-to-market, and increased team productivity.

This single platform allows you to track samples, automate high-volume content production processes, create digital product catalogues, pull reports, build asset and archive libraries, and simplify DAM and PIM. Scalable and customisable, it can be integrated with leading tech stacks, ensuring a seamless experience.

With Lets Flo’s user-friendly platform and mobile app, briefs, feedback and product information are all stored under one roof, minimising the risk of inconsistent information and miscommunications. Only with the centralised Lets Flo platform where you can meet the evolving needs of content production, customer experience and future-proof your growth.

Leading global enterprise brands, retailers and studios, including Fraser Group, Burberry, M&S, Eileen Fisher, Lyle & Scott and Spring Studios trust Lets Flo to scale and streamline their production and tracking processes.

Team photo Flo

How Lets Flo was born

Founder story

In the captivating tale that began in 2011, Bruno and Abhi joined forces with a shared vision: to revolutionize website and application development for UK businesses. This dynamic duo set out to bridge the gap between conventional IT practices and the rapidly emerging world of web and mobile applications, pioneering an innovative approach that kept clients ahead in the ever-evolving digital landscape.

2013 marked a turning point with the arrival of Rich, fresh from his impactful role at the BBC during the 2012 Olympics. His expertise seamlessly integrated into Lets Flo’s vision, adding a new dimension to our capabilities.

The chapters that followed brought us to the doorsteps of renowned enterprise clients like Burberry and Clarks, signifying a significant milestone in our evolution. These partnerships became the canvas on which we painted our commitment to excellence.

In 2018, Lets Flo was born, a project conceived from our unwavering dedication to transforming content production workflows for fashion brands. Lets Flo quickly gained momentum, propelling us to expand our engineering team in Bengaluru, India, where we tapped into a vast pool of exceptional talent.

In the years that followed, Lets Flo stands as a testament to our dynamic force, empowering brands, retailers and studios of all sizes across the UK, Europe and the US to breathe life into their products more efficiently than ever. Our journey is an ode to innovation, fueled by a relentless passion and dedication to transforming the creative operations industry.

Meet the team

Bruno Munro-Lafon


Rich Summers

Rich Summers


Abhi Hebbar

Co-founder and Head Of Engineering

David Hudson

David Hudson

Head of Product Design

Start optimising your creative operations to boost productivity