AI COPY & TRANSLATIONS

Craft perfect product stories at scale

Turn product data into compelling copy that captures your brand voice. Create, review, and translate content with AI-powered confidence.

Trusted by leading brands to tell their product story

Burberry logo

Writing made effortless

Create product copy the moment images land from your shoot. All product details, styling, and model information appear automatically at your fingertips – no more hunting for details.

Copy Guidelines interface

Your brand voice, protected

Keep your tone consistent with instant access to copy guidelines and pre-approved phrases. Build a living library of your best writing to maintain brand standards effortlessly.

AI that speaks your language

Let AI draft your first version while you perfect the final copy. Create content in 30+ languages that stays true to your brand voice, with smart rules ensuring every description hits the mark.

Perfect product families

Maintain consistency across sibling products enhancing brand coherence and clarity. – no more contradicting descriptions.

Global-ready content

Take your copy worldwide with managed translation services. Ensure your message resonates in every market while maintaining your brand's unique voice.

Frequently Asked Questions

  • Can I customise Lets Flo?

    We know that no two fashion brands work in the same way. That’s why we always introduce a custom version of our platform for each new client we onboard. This gives the best of both worlds: our clients benefit from our best-practice workflows and keep their existing approach to content production.

  • What does Lets Flo integrate with?

    Lets Flo integrates with your PIM, your DAM, and all the other tools your teams use to create and share content every day. We’ve already built dozens of integrations, but if you need another we’d be happy to get that set up too.

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  • Does Lets Flo keep my data secure?

    Absolutely. Your data is stored on ultra-secure AWS servers located in Ireland.

  • How is Lets Flo different from a DAM?

    Our clients connect Lets Flo’s workflows to their Digital Asset Management tool so their content is automatically stored in one place as part of the go-live process. Your DAM is the warehouse where all your content is kept, Lets Flo is the fleet of drivers making sure your content is delivered on time.

  • How is Lets Flo different from a PIM?

    Most of our clients use Lets Flo to make their Product Information Management platform more effective. Lets Flo’s workflows feed your PIM up-to-date product information and create custom digital catalogues that are ready to put in front of your buyers.

  • Is Lets Flo a studio management platform?

    Lets Flo is an end-to-end ecommerce workflow platform. That means Lets Flo manages content workflows from studio production through to post-production and going live on site.