A one-stop location for seamless Copywriting

Every word tells a compelling story. With Lets Flo we centralise product data and copy guidelines, ensuring uniformity in product descriptions and messaging.

Gain a Complete Content Perspective with Our Copywriting Module Like These Leading Brands

The Copy Interface

Start producing product copy instantly once studio shoot teams upload images to the cloud, ensuring workflow efficiency and deadline adherence. By merging images with collected Sample, Outfitting and Model information from the shoot, all the vital details are readily accessible.

Copy Guidelines interface

Copy Guidelines

Have your Copy Guidelines and best practices at hand to ensure consistency in ‘Tone of voice’ for your brand. Lets Flo hosts a library of stock copy for your team to access and aid in the consistency of messaging and corporate statements

Copy AI

Leverage AI within Lets Flo to speed up your processes. Write product copy based on your data set feeding several large language models, so you get the highest quality outputs and superior uptime. Easily create or repurpose content in over 30 languages. Let AI analyze your content's tone of voice, then set tone and formatting rules so copywriting always sounds on brand.

Sibling products

Lets Flo simplifies the process for copywriters to review and maintain consistency across descriptions for related 'sibling' products, enhancing brand coherence and clarity.


For global enterprises, after the copy receives approval, we can facilitate or manage the transcreation process, ensuring the content resonates with diverse international markets.

Frequently Asked Questions

  • How long does Lets Flo take to introduce?

    Getting Lets Flo up-and-running at your organisation usually takes two to four weeks. This gives us time to scope out your requirements and introduce the platform as part of a phased launch that won’t disrupt your teams.

  • Can I customise Lets Flo?

    We know that no two fashion brands work in the same way. That’s why we always introduce a custom version of our platform for each new client we onboard. This gives the best of both worlds: our clients benefit from our best-practice workflows and keep their existing approach to content production.

  • What does Lets Flo integrate with?

    Lets Flo integrates with your PIM, your DAM, and all the other tools your teams use to create and share content every day. We’ve already built dozens of integrations, but if you need another we’d be happy to get that set up too.

  • Does Lets Flo keep my data secure?

    Absolutely. Your data is stored on ultra-secure AWS servers located in Ireland.

  • How is Lets Flo different from a DAM?

    Our clients connect Lets Flo’s workflows to their Digital Asset Management tool so their content is automatically stored in one place as part of the go-live process. Your DAM is the warehouse where all your content is kept, Lets Flo is the fleet of drivers making sure your content is delivered on time.

  • How is Lets Flo different from a PIM?

    Most of our clients use Lets Flo to make their Product Information Management platform more effective. Lets Flo’s workflows feed your PIM up-to-date product information and create custom digital catalogues that are ready to put in front of your buyers.

  • Is Lets Flo a studio management platform?

    Lets Flo is an end-to-end ecommerce workflow platform. That means Lets Flo manages content workflows from studio production through to post-production and going live on site.