How much time does your team spend on repetitive tasks every week? If it’s more than you’d like, you’re not alone. Over 70% of e-commerce companies miss deadlines due to manual workflows. And if you’re feeling stuck in a cycle of repetitive tasks, struggling to meet content deadlines, or can’t streamline processes, it’s time to consider streamlining your content workflow.
The importance of e-commerce content workflows
Content workflows are the backbone of your brand’s online presence. Every piece needs to be created, reviewed, and published seamlessly to meet the market’s demands, from product images to social posts and email campaigns. When workflows rely on manual processes, things can slow down. Chasing approvals, organising assets, or managing revisions can overwhelm your team, resulting in missed deadlines and opportunities.
Optimising your workflow can dramatically improve efficiency, reduce errors, and allow your team to focus on strategic tasks. By streamlining critical parts of your content workflow—like asset management, content distribution, or approvals—you free your team from repetitive tasks.
Below are six signs your e-commerce content workflow is in dire need of optimisation.
Sign #1: Constant bottlenecks and delays
Does your content process often feel stuck? Waiting on approvals, managing endless back-and-forths, or manually updating spreadsheets can slow production and push back launch dates. Minor delays add up and impact your ability to get products to market on time. These bottlenecks drain productivity and limit the team’s ability to focus on high-value work.
A streamlined workflow eliminates friction by simplifying repetitive tasks, setting up approval workflows, and centralising updates. Imagine approvals happening with just a click and tasks being assigned automatically—allowing your team to move faster and focus on what truly matters.
Sign #2: Lack of visibility and tracking in the workflow
Without proper visibility, tasks can fall through the cracks, and roles can become unclear, resulting in missed deadlines or outdated content going live. This chaos disrupts content production and hurts your brand’s time-to-market.
Lets Flo provides real-time visibility and centralised tracking. A single dashboard can monitor shoot progress, identify potential delays, and keep tasks on schedule to ensure nothing is overlooked.
Sign #3: High error rates in content management
Manual content management often leads to errors, such as inconsistent file naming, missing metadata, or outdated assets. These mistakes don’t just waste time; they damage your brand’s credibility and can confuse customers.
Lets Flo reduces human error by enforcing standardised processes, like file naming conventions, required metadata, and asset validation. It ensures consistency, minimises risk, and streamlines content management.
Sign #4: Repetitive manual tasks are draining resources
Does your team spend too much time on tedious tasks like resizing images, tagging assets, or manually organising content? These activities eat up valuable hours and leave little time for strategic work.
Lets Flo can take over these routine tasks, allowing your team to focus on high-value activities that drive growth. It can automatically resize images, tag assets, and push content to the digital asset management system (DAM) when ready.
Sign #5: Difficulty scaling your content production
As your e-commerce business grows, content volume increases. Manual processes quickly become overwhelmed, leading to inefficiencies and missed deadlines, directly impacting your ability to launch seasonal campaigns or respond to trends.
Lets Flo allows you to scale content production without overburdening your team. It streamlines tasks like bulk asset management and metadata tagging so you can handle large volumes effortlessly, keeping your content production efficient even during busy seasons.
Sign #6: Inconsistent content quality across channels
Managing multiple channels—like your website, social media, and various marketplaces—can result in inconsistencies in tone, formatting, or even product details. This weakens your brand’s image and confuses customers.
Lets Flo ensures consistency across all channels by standardising content management. Streamlined workflows help apply the same quality and formatting, maintaining a unified brand voice and accurate product information everywhere.
Lets Flo gave us back control over our workflow. No more delays, no more missed deadlines—just smooth, efficient content production and a lot of space for creativity.
A Lets Flo customer
Is it time to optimise your content workflow?
If these signs sound familiar, it’s time to let Lets Flo lighten the load. You don’t have to choose between scaling content production and maintaining quality. Imagine freeing your team from repetitive tasks, optimising processes, and achieving both quality and scalability. Lets Flo offers more than just streamlined workflows; it gives your brand a competitive edge.
Don’t let manual and outdated workflows hold your brand back. Step into the future of content production, where consistency is guaranteed.
Ready to transform your content workflow?
Talk to us!
