Fashion production workflows, beautifully organised

Product

Flo Ai

Learn

Book demo

Product

Flo Ai

Learn

Book demo

Sample to prduct phtography without the pain

Bring order to fashion studio chaos.

Lets Flo gives fashion and apparel studios total visibility from sample to site so every launch hits the season on time.

Book demo

The problem

Missed launches. Lost samples. Endless re-shoots.

Lost samples

Missed deadlines

Endless status check-ins

Teams working blind

Fashion studios juggle thousands of SKUs, model schedules, and sample runs. Without a connected system, every season feels like crisis management.

There’s a better way to run a studio - one where everything connects.

Production Planner

Sample

Orders

Sample

Orders

Sample

Orders

Re-edit/

Reshoot

Re-edit/

Reshoot

Re-edit/

Reshoot

Post Production Tracker

Stock

Tracker

Stock

Tracker

Stock

Tracker

Stock

report

Stock

report

Stock

report

Product

Range

Product

Range

Product

Range

Studio resource planner

Content

report

Content

report

Content

report

Copywriting Tracker

Call

Sheets

Call

Sheets

Call

Sheets

Outfit

Tracker

Outfit

Tracker

Outfit

Tracker

Set

Lists

Set

Lists

Set

Lists

Shoot

Guidelines

Shoot

Guidelines

Shoot

Guidelines

Studio Budget Tracker

Model

details

Model

details

Model

details

The Solution

We’ve been where you are that’s why we built Lets Flo.

In this short video, our team shares how Lets Flo started - and how it’s helping studios everywhere bring order to creative chaos.

Nothing lost. No guesswork.

From product data to ready for sale. One connected workflow.

Step 1 : Connect your

product data

PIM

PLM

ERP

Auto-sync product metadata and eliminate manual entry

Step 2 : Plan, track and produce

your content

Sample

management

Sample

management

In progress

+12.5 %

Styling

In progress

4.5 %

Shoot planning

In progress

+7.4 %

Photography

Approved

+4.6 %

Post production

Approved

+8.5 %

Track every stage, assign teams, monitor progress in real time

Step 3 : Assets delivered.

Launch ready.

68465642

Product Description

Womens Red Heels

Samples

Received

Shoot Status

Shot

84922345

Product Description

Long Sleeve White T Shirt

Samples

Received

Shoot Status

Scheduled

Export, distribute and go live - without operational chaos.

Fully managed onboarding. Live in six weeks. No extra cost for workflow changes.

Book demo

Implementation

Our onboarding team has helped the world’s leading studios go live fast — with workflows tailored to their process. You’ll be guided every step of the way, from discovery to launch.

week 1

week

Kick off

week 2

week

Discovery & workshops

1-2 weeks

Discovery & workshops

1-2 weeks

Discovery & workshops

1-2 weeks

week 3

week

Config & Integrations

3-4 weeks

Config & Integrations

3-4 weeks

Config & Integrations

3-4 weeks

week 4

week

week 5

week

User Testing

1-2 weeks

User Testing

1-2 weeks

User Testing

1-2 weeks

week 6

week

Team Training

1-2 weeks

Team Training

1-2 weeks

Team Training

1-2 weeks

week 7

week

week 8

week

Launch & Hypercare

1-2 weeks

Launch & Hypercare

1-2 weeks

Launch & Hypercare

1-2 weeks

Regular ongoing refinement / montly

No extra cost...

Your teams move faster, collaborate better, so they launch sooner.

When your fashion studio runs on Lets Flo

Lets Flo connects every stage of content production, from sample to site, so your studio works faster, smarter, and with less stress.

Clarity for every team

Know exactly what’s ready, who’s waiting, and what’s next.

Faster time to site

Cut time-to-site by up to 10 days — and never miss a launch.

Flexible for every range

Effortlessly manage multiple seasons, drops, and product types.

Built for fashion

Purpose-built for fashion — from samples to styling to go-live.

Your teams move faster, collaborate better, and launch sooner.

What happens when your studio runs on Lets Flo.

Lets Flo connects every stage of content production — from sample to site — so your studio becomes a true creative engine again.

Without Lets Flo, the chaos never stops.

How much longer can you work like this?

Hours lost to manual admin

Missed go-live dates

Duplicated shoots and wasted budgets

Lost samples, lost sales

Every missed shoot and lost sample adds up — costing time, money, and frustration your team shouldn’t have to live with.

FAQs

Common questions answered

What is Lets Flo?

Lets Flo helps creative ecommerce teams get products online faster — without the chaos. It brings the entire content production workflow into one place, from sample tracking and shoots to post-production, approvals, DAM, and PIM, so nothing gets lost and everything keeps moving.

What is Lets Flo?

Who uses Lets Flo?

Retailers, brands, and content teams managing high-volume product content, especially when samples, assets, approvals, and production workflows become hard to coordinate across teams and tools.

What integrations does Lets Flo provide?

Lets Flo fits into the stack you already use. It connects with PIMs, DAMs, ERPs, and creative tools like Photoshop, Capture One, and Frame.io, so content flows through your workflow instead of getting stuck in handovers.

Does Lets Flo keep my data secure?

Yes. Data is stored securely on AWS servers in your chosen region (for example, EU or US), with strong access controls, ensuring compliance and local data residency.

What kind of support / onboarding is provided?

Hands-on, human support from day one - Onboarding is guided by a dedicated customer success team who help set things up properly and shape workflows around how your team works, so adoption feels natural and teams get comfortable quickly.

Today, the world’s leading fashion and retail brands run on Lets Flo.

Built by people who’ve lived studio chaos.

Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.

Today, the world’s leading fashion and retail brands run on Lets Flo.

Built by people who’ve lived studio chaos.

Lets Flo was born inside the Burberry studio - created by producers, stylists, and ops teams who needed order fast.

The impact of Lets Flo on Boden's operations was profound.
Claire Gibbon
Director of creative studios
Content availability saw a remarkable improvement from 46% to 96%. Additionally, more efficient sample management processes led to a 50% reduction in sample orders
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96%
Content improvement
50%
reduction in sample orders
Lets Flo doesn’t compare to any tool we’ve used before:
Rima Shah
Production Lead | Frasers Group
Without Lets Flo our process would stay the same and not evolve, so we wouldn’t be able to scale up how much content we shoot, and the quality of our content would decline.
Read more
500
Images per day
3 Sets
Per day shot
Our product ranges are famous for their details and versatility.
Andrew Stellakis
IT and Operations Director | Lyle & Scott
For content teams, that means producing lots of variations of content. Lets Flo’s software offers a level of organisation and product categorisation that helps us maintain our reputation.
Read more